The Plush

A bruh moment, also known as a momentum fratris, is a temporary occurrence between two or possibly more individuals of fraternal relations. This occurrence is communicated in digital culture via the use of the Moai emoji® or Bruh Sound Effect #2. The island nation of Japan constructed a tribute to this near Shibuya station. Youtooz follows suit with the release of the emoji Bruh plushie. Puffy from being packed with PP-cotton, the bruh plush is thick and cuddly. It has a carefully sewn on plush nose, ears and lips. This plush is 12 inches tall and ships in a custom made, waterproof mailer using specifications made by Youtooz for maximum protection from the elements. Excellent when gently thrown in the direction of a friend while you look them in the eyes and politely say "bruh".

About emoji® — the iconic brand

The emoji company officially collaborates with Youtooz for the release of emoji® collectibles. These cute icons are meant to convey emotions and are the internet's version of hieroglyphics.

The emoji company is the owner of the registered emoji® trademark in more than 130 countries around the globe. Altogether the emoji company owns more than 1,000 trademarks and has created more than 20,000 icons protected under copyright laws and available for licensing and merchandising, promotions and marketing activities. The emoji company works with over 700 renowned global partners including Sony Pictures Animation, Walmart, Fuji, Nestle, Tesco and Burger King and was ranked by the Licensing.biz Powerlist as the 3rd most influential brand in 2017 behind Lego and Coca-Cola.

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